My Experience That Changed My Life - 925 Words

In High School I had to write a paragraph about an experience that changed my life, I decided to write about parents and the effect their decision had on me. Growing up, my parents argued mentally and physically. My parents getting a divorce were difficult to go through as a child, the arguing still goes on in my head sometimes. If you are thinking I am scarred no I am not it is just something that is not easy to forget. As a 10 year old I had mixed feelings and I didn’t know what to do and I didn’t know who to talk to about what was wrong. For some reason I felt it was my fault in a way because I never tried to make them reconsider. It was a very emotional roller coaster for me, especially since I didn’t understand until I got older. I remember sometimes waking up in the middle of the night hearing my parents fussing and swearing. It was heart breaking hearing them talk to each other like that. I used to go hug my mom and asked what happened afterward, she always told me nothing and rocked me to sleep. I didn’t think anything about it, but then again, I didn’t know any better. When the fights got physical my sister and I would usually step in or they would stop themselves because we would be screaming. The day they decided to go get a divorce, it was early in the morning they were arguing. I got between my mom and dad, he pushed mom and I both down. They started hitting at each other and I was between them. After they stopped my mom called the police when they came my momShow MoreRelatedMy Experience That Changed My Life1433 Words   |  6 PagesI have had many events in my life that have made a difference, however one event that has changed my life forever was that day that I met my wife. If I ha dn t had met her there would be many things that wouldn t have happened. First off I probably wouldn’t be married today as I wasn t actively looking for a girlfriend at the time, I wouldn’t have daughter and I wouldn’t be the person that I am today. With out a doubt meeting my wife while I was working and having the guts to ask her out onRead MoreAn Experience That Changed My Life Essay1058 Words   |  5 PagesIntroduction: In life we all have something that has changed the way we perceive things. Most things that change a person’s perception happens to be an experience that they have gone thru and learned from. In my case it wasn’t necessarily an experience, it was a dog that changed my perception on life. My mind and heart was opened in a whole new way. I never thought I could love an animal just as much as I loved the people in my life. I always thought it was strange that pet owners loved and treatedRead MoreAn Experience that Changed My Life Essay744 Words   |  3 Pagesthat have involved me. nbsp; A few experiences stood out. There was the philosophy and worldview retreat I attended in November that helped me understand the thought-forms of my culture. There was my literature tutorship, which has taught me not only about great books, but also about Western culture, philosophy and, most importantly, solid reasoning. There were the discussions Ive had with friends that have influenced my thinking and honed my rhetorical skills. nbsp; But in recentRead MoreMy Mother s Experiences That Changed My Life2261 Words   |  10 Pagesabout a powerful woman in my life that was influential to me and had gone through a lot. Many women struggle in the world with such things as family, education, and being in the work force and are often times undervalued. Many things that happen in life can affect women’s thoughts, feelings, emotions, actions, and finances. I chose my mother, Ellen Murphy, to discuss how certain events throughout her life had affected her with all of those that I listed. My mother’s experiences of adopting two childrenRead MoreThe Death of my grandmother a life experience that changed my Identity1675 Words   |  7 PagesThe Death of my grandmother a life experience that changed my Identity My sense of independence was shattered when my grandmother departed from this world. I lost my grandmother and this experience shattered my perspective of life. Losing a loved one was like having a wisdom tooth pulled without any Novocain. In spite of this painful occurrence happening to me at twenty-four years of age, emotions such as shock, anger, and guilt, came into play creating chaos. I rerun her death in my mind, yet unableRead MoreOn How My Travel Experiences Changed My Views of Life762 Words   |  3 Pagesthought I would discuss my travel experiences and how it has changed my views of life. I have been to the Caribbean many times, for example, Cuba, Mexico, The Dominican Republic, St. Maarten to name a few. I have also backpacked through Thailand and would like to discuss what I have learned from a few of these countries and how these experiences have affected my perspective. Travelling to Cuba for the first time was amazing. Having only travelled to Mexico once before my first trip to Cuba IRead MorePersonal Experience: Dropping Out of School Changed my Life688 Words   |  3 Pages In life there are always moments that we wish we could take back. If given the chance to revisit the past and change the outcome of a situation, I would have not dropped out of school and later gotten my GED. I made this decision at a young age, unaware of how this decision would change my future greatly. In deciding to drop out of school, I missed out on the experience that high school gives you and how it would have helped develop my character. If I stayed enrolled in school I wouldRead MoreMy Positive Writing Experience : My Amazing Life Experience1397 Words   |  6 PagesMy Amazing Life Story Experience Writing my life story was an overwhelmingly positive experience for me. This story was an important story for me to tell because it is about the day that I met my sponsor child. That experience of meeting my sponsor child was an experience that changed my life because I was able to physically see the boy that I have been pouring into. This experience also took my relationship with my sponsor child to another level because I was there in Zimbabwe Africa building myRead MoreCritical Thinking and Perception1588 Words   |  7 PagesPerception is Reality. Identify an instance in your life where your perception of the reality situation was different from actual reality. What did you think was going on? What was actually going on? Why was there such a difference? What did you learn and how has your thinking changed because of this? Critical Thinking Critical thinking is the purposeful and reflective judgment about what to believe or what to do in response to our observations, experience, verbal or written expressions, or arguementsRead MoreMy Future After High School1079 Words   |  5 PagesIrreplaceable Experience My future after high school did not come as easy as some people’s may. I was at a confusing state where higher education was necessary, but was it worth it? I completed my ACT test, visited multiple colleges, and was accepted to the colleges I applied for. The path of my future was still very unclear, until I visited the University of River Falls the fall before my high school graduation. The thought of independence, finding new friends, changing my values in life, and proving

Homelessness Is A Widespread Problem Essay - 1937 Words

In Australia, homelessness is a widespread problem. Various researchers reported that homeless person is someone who bears the massive burden of economic and mental illness as well as high rates of acute medical services. This paper aims to present an outline of homelessness in Australia along with the conditions of common health issues present among the vagrant people and the provision of clinical care and unemployment to the homeless population. Relevant political traditions related to homelessness is also outlined. Different approaches to treating the issue of homelessness through the social policy are also discussed in detail. This paper will discuss and explore different approaches to treating the issue of homelessness through the social policy and the light of ethical and value conduct It has been defined that homeless is ‘any person, family or household that has no fixed address or security of tenure.’ (Fopp, 2009) However, the estimation of people who are homeless is still in debate since the presence of the individuals on the highways or streets or the individuals who stay with others in the chronic situations is unknown but it is around 105,237 homeless people in Australia. The problems represented are the homeless individuals might face difficulty in affording the medications or other supplies that are not covered in the plans of the state health policy. It is observed that there isn’t enough general practitioners in areas where the population of the homelessShow MoreRelatedThe McKinney-Vento as amended by S. 896 the Homeless Emergency Assistance and Rapid Transition to1500 Words   |  6 PagesRapid Transition to Housing (HEARTH) Act of 2009 also known as McKinney-Vento Homeless Assistance Act, signed into law in 1987, covers many aspect s of homelessness. The National Coalition for the Homeless states that the â€Å"McKinney-Vento Homeless Assistance Act was the first—and remains the only—major federal legislative response to homelessness† (NCH). Originally, this act contained fifteen different programs that were included to aid the homeless population (United States Department of HousingRead MoreHomelessness Is A Growing Problem Essay1121 Words   |  5 Pageslatest definition of homelessness is, people who live in temporary house, have no tenure and do not have enough space for social relations (Justin 2006). Homelessness is a growing problem in Australia and it has spread quickly and influences to different kind of people. The rapid increase of homeless issues has influenced various people and the government should put forward corresponding solutions for these causes. This essay will introduce five main reasons which cause homelessness and the governmentRead MoreThe Emotional, Social, And Academic Effects Of Homelessness On Children1291 Words   |  6 Pageseffects of homelessness on children Hardly a day in life goes by without seeing a homeless child trying to survive, especially in developing countries. Unwanted sightings of homeless children happen every day both in developed and underdeveloped countries. The increase in divorce and trend in cohabitation has led to an increasing number of children being homeless. As stated in the â€Å" Homeless Facts Children and Homelessness - Some Facts conducted by the Committee on Temporary Shelter, homelessness is ofRead MoreAn Evaluation Of The Government Solution On Homelessness Essay1133 Words   |  5 Pagessolution on homelessness Family is such a simple word and many people take their own family and home for granted. However, Australian society still has people, who can not enjoy the advantage of a family life, and do not have shelter. On census night in 2011, 17% in every 10,000 people were estimated to be homeless. The present situation is, 39% of the homeless people live in overcrowded houses and approximately 20% people live in supported houses (ABS 2012). The latest definition of homelessness is,Read MoreHomelessness And Poverty And Homelessness1699 Words   |  7 PagesCenter on Homelessness and Poverty 7) While a portion of today’s society turns a blind eye to the subject of the criminalization of homelessness, an even larger quantity of people are not aware of the situation that is happening in every major city of America. For those living an affluent lifestyle, it can be difficult to discuss the amount of poverty and homelessness that is constantly occurring. The definition and meaning behind the absence of home is also arduous to discuss. While homelessness is commonlyRead MoreHomelessness Is The Most Vital Social Problem1668 Words   |  7 Pages Out of all of the social problems that are prevalent across America, homelessness is the one that should be grabbing the nation’s attention. As of April 20th of 2015, according to the National Law Center on Homelessness and Poverty, 1,750,000 individuals in the United States were reported as being homeless (Homelessness/Poverty). Homelessness in America is a major problem, which needs to be addressed in a much more effe ctive manner than it currently is. It should be at the forefront of everyRead MoreHomelessness in the United States Essay1461 Words   |  6 PagesAccording to the National Student Campaign Against Hunger and Homelessness, â€Å"approximately 3.5 million people are homeless each year, while 36.3 million live in households without enough food.† This statistic only reflects the United States, and to many people, it just doesn’t make sense. For instance Alfredzine Black of the YWCA in Marion, Indiana says, â€Å"I don’t understand why we have so much poverty in the richest country in the world!† Citizens of the United States have a hard time defining andRead MoreFunding For The Homeless Shelter861 Words   |  4 Pagespeople were homeless on a given night in the United States† (National Alliance to End Homelessness). People become homeless due to a numerous amount of reasons, but the problem comes down to the low number of affordable housing and â₠¬Å"the limited scale of housing assistance programs† (National Alliance to End Homelessness). Coming from a small town in Northwest Iowa and never encountering a homeless person, the homelessness issue in Iowa City was brought to my attention upon arriving here to attend collegeRead MoreHomelessness And The Tampa Bay Area1234 Words   |  5 PagesHomelessness is a prevalent social issue that many countries are trying to resolve. One area that has a high rate of homelessness is the Tampa Bay Area in Florida. According to a homeless count carried out by the Tampa Hillsborough Homeless Initiative (THHI) in 2016, in Hillsborough County alone, there are, â€Å"at least 1,817 homeless men, women, and children† who have to resort to unorthodox housing, such as spaces behind buildings, encampments, sidewalks, and cars (â€Å"About Homelessness†). MoreoverRead MoreThe Problem Of The Homelessness909 Words   |  4 Pagesdoesn’t even take into account the hidden h omeless that need long-term housing. Homelessness in the city of Toronto costs the provincial government approximately 30 billion dollars a year. I have at times wondered why haven’t we as a society taken the steps to end homelessness in Toronto? I mean it’s a very simple question that can be answered with economic reasoning. To put it simply: it is unrealistic to end homelessness in Toronto. To help me reach this conclusion I went on a couple of websites

Required To Act As Balanced Individualsâ€Free Samples For Students

Question: Discuss About The Required To Act As Balanced Individuals? Answer: Introducaation: During our team-work assignment, one thing which I learnt was that in teamwork we are not required to act as balanced individuals but as individuals who can balance the team. Hence, on field, I kept observing the various learning situations and kept on making notes. My main focus was on exploring different dimensions of Supportive Classroom Environment. Not only will I concentrate on the learning situations, I will also explore how different dimensions affect the classroom environment. My endeavour will be to not only identify the different elements of the dimensions, but also find references which are absent in the learning environment. My attempt is to reflect on the importance of these dimensions and their implications on the classroom environment in general, as detailed by Boud, Keogh Walker (ed), (2013). In a team work environment, essentially both 'deep knowledge' and 'deep understanding' are the most important dimensions. Although students can easily demonstrate deep knowledge about the concepts of the task, they seldom demonstrate deep understanding of their knowledge and often fail to use these to solve the given problem. Hence, when my team was asked to 'think carefully' about the task at hand, I told the team members to concentrate on the problems in the task and how these could be overcome, as explained by Parent, (2016). The team members did this and it became obvious to them that they were more focussed. This finally indicated to me that they were fully involved in the task. This also reflected in their diary entries and they showed great deal of character strength in completing the task. References Boud, D., Keogh, R. and Walker, D. (ed). 2013, Reflection: Turning Experience Into Learning. Routledge, Oxon. Parent, T. 2016, Self-Reflection for the Opaque Mind: An Essay in Neo-Sellarsian Philosophy. Routledge, Oxon.

Introduction to Abortion free essay sample

Introduction As Abortion being my chosen case study to investigate, I plan to present the science and in addition, the ethical views that concern the colossal issue and controversy to do with aborting disabled babies in the womb, furthermore the statistics associated with abortion will be thoroughly looked at and explored in grave detail in order for me to acquire the most reliable scientific facts which will benefit the conclusion of this case study. Arguments for and against abortion will be examined in order to draw a suitable and appropriate conclusion to sum up these ethical theories and information.There are two views about abortion; whether it is legitimate to abort a baby acquiring a disability or whether it is erroneous, inconceivable and ought to be branded as manslaughter. Abortion and disability was an area of research highlighted for such a case study due to its recent accentuating speculations found within the media and on the news as well as the portrayal it acquires w hich questions scientists and the morals of doctors and ethical veterans asking; â€Å"Is it really ethical to abort disabled embryos in the womb? What is abortion?

Evaluate the Distribution Systems in Delivering Goods and Services for a Selected Organisation free essay sample

In today’s market businesses that are distributing good globally and nationally and therefore have to consider that the cost of distribution can depend on the method of distribution they use, there are cheaper methods of distribution available to all businesses such as by road or by rail, these are most commonly used because they are the most cost affective method’s but by using a cheaper method it does mean that the transportation is going to be slower. Compared to other methods that are expensive such as by air and container they even have their own advantages such as travelling by air is very quick process and distributing by container gives goods the best security available. There is other cost affective methods such as by sea but gain this a long and slow process. In the distribution process there are three main intermediaries these three are known as the retailer, wholesaler and the agent, these are between the organisation and the manufacturer. We will write a custom essay sample on Evaluate the Distribution Systems in Delivering Goods and Services for a Selected Organisation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The retailer can actually be owned by the manufacturer who is actually making the product, wholesalers can be small cash and carry outlets or the full function wholesaler and the agent can be the manufacturer, retailer or wholesaler. Wholesalers trade in a method by buying large quantities of a product for example cigarettes and then sell them on in smaller quantities so they can reach a larger amount of clientele and therefore create better relations between businesses. This is a major advantage to any wholesaler because the more customers they sell too the more businesses they will be linking with create more business to business relationships, but this can be a disadvantage because they only have a certain amount of stock and they could lose business because they can’t supply to all small businesses. One of the major issues business face is that the availability of products but its not just the product that can affect availability the time, place and the quantity of goods can be the reason. Even though SuperGroup receive all manifest’s and quantities of their products, they cant always be certain they have the correct figure, the negative part of this is that they might have more items then they originally thought therefore a customer might see a product out of stock when really they have 3 left and they could then go to a competitor which is the worst outcome. SuperGroup are a bricks and mortar business but they sell a majority of their products online, they have two specific distribution channels for the products that they sell these are through retailers and eRetailers so they are either being prepared by SuperGroup themselves at their factory and are delivered by road to Cult their own retailer and other for example Bank and USC which is an advantage because this is a cost affective method and can be delivered all over the UK but it has an disadvantage that it is a slow method of distribution. SuperGroup’s final method of distribution is through their own eRetailer Cult, this method has advantages that they are send the product straight to customer and they can be paid before, but again this method has disadvantages too because delivering good individually to different addresses can be a slow and costly depending on the distance between delivery’s. In conclusion to this piece of work, there are different aspects to SuperGroup’s choice of distribution system to deliver their products, and they will have to choose the correct intermediaries that are going to be beneficial for their business, they each come with different types of advantages and disadvantages depending on the intermediaries the business uses.

Free Essays on Napolean And The Rise Of His Empire

Napoleon on the Rise and his Empire Napoleon had a great rise in popularity and power in the late 1700’s and the early 1800’s. He was a well known and respected military leader. His military knowledge made him a very dangerous leader, he was able to capture much of Europe in a very short period of time. His respect and power eventually made him a absolute ruler of France. Napoleon had a very young start to his military career, it all started at Ecole Militaire in Paris in 1784. This was the place where he recieved military training at such a young age. He began to study to be an artillery man and an officer. By the age of 16 his training at school was over and he joined the French army (N. Bonaparte). In war Napolean was a icorrigable improvisor. This military genius knew how to hit the enemy while they were down. It seemed as if he always knew when was the best time to attack a enemy. Napolean had claimed to found his battle tactics from books that were available to any and every soldier. He also claimed that in all of his battles fought that he did not learn something new from his first to his last. Basically what Napolean had done in he career is perfect his tactic, kind of like how you polish a diamond (Jones 58). Napoleon’s strategy had demanded on very exceptional staff work. His staff was always very intelligent and extremely confident, because they were under one of the most brilliant military leaders of all time. Other strategies included taking great risks, and trusting that divisions were at a vital point at exactly the right moment (Jones 60). It all started in 1792 when he was promoted to being a Captain in the army. In 1793 he again received another promotion, now he would be in charge of the artillery at the Seige of Toulon. The big turning point in Napoleon’s military career was made in 1795 when Napoleon saved the Revolutionary Government. This was when he used his ... Free Essays on Napolean And The Rise Of His Empire Free Essays on Napolean And The Rise Of His Empire Napoleon on the Rise and his Empire Napoleon had a great rise in popularity and power in the late 1700’s and the early 1800’s. He was a well known and respected military leader. His military knowledge made him a very dangerous leader, he was able to capture much of Europe in a very short period of time. His respect and power eventually made him a absolute ruler of France. Napoleon had a very young start to his military career, it all started at Ecole Militaire in Paris in 1784. This was the place where he recieved military training at such a young age. He began to study to be an artillery man and an officer. By the age of 16 his training at school was over and he joined the French army (N. Bonaparte). In war Napolean was a icorrigable improvisor. This military genius knew how to hit the enemy while they were down. It seemed as if he always knew when was the best time to attack a enemy. Napolean had claimed to found his battle tactics from books that were available to any and every soldier. He also claimed that in all of his battles fought that he did not learn something new from his first to his last. Basically what Napolean had done in he career is perfect his tactic, kind of like how you polish a diamond (Jones 58). Napoleon’s strategy had demanded on very exceptional staff work. His staff was always very intelligent and extremely confident, because they were under one of the most brilliant military leaders of all time. Other strategies included taking great risks, and trusting that divisions were at a vital point at exactly the right moment (Jones 60). It all started in 1792 when he was promoted to being a Captain in the army. In 1793 he again received another promotion, now he would be in charge of the artillery at the Seige of Toulon. The big turning point in Napoleon’s military career was made in 1795 when Napoleon saved the Revolutionary Government. This was when he used his ...

Development and business potential of automobile industry Essay

Development and business potential of automobile industry - Essay Example This research will begin with the statement that the Chinese automobile industry is one of the most diversified yet compact industries of the world. In comparison to the global automobile region, China has developed high standards of performance for its automobile segment. Since 2008, China has topped the charts for being the highest producer of automobile units and has crossed the European Union, USA, and Japan with their efficient automobile management processes. The production process of the Chinese automobile segment is mainly performed by establishing relationships between the local and foreign firms. Global automotive brands such as Volkswagen, Toyota, General Motors, etc have established their manufacturing units in China for increasing their output. However, the primary market for the local automobile companies of China such as Great Wall, Beijing Automotive Group, Shanghai Automotive Industry Corporation, Geely, etc still remains the Chinese market. The history of Chinese au tomobile segment started before the Second World War. The first Chinese produced vehicle was a truck which was developed and used for military purposes. According to Oliver, Holweg, and Luo, most of the public transport and luxury vehicles used in China prior to the Second World War were imported from abroad or made within the country by manufacturing units of Multinational Companies. Jones noted that most of MNCs entered China for leveraging the benefit of low labor cost in comparison to the high-end labors of Europe or Japan.

THEORIES OF EFFECTIVE LEADERSHIP AND (B) POWER & INFLUENCE Case Study

THEORIES OF EFFECTIVE LEADERSHIP AND (B) POWER & INFLUENCE - Case Study Example They are involved on improving the performance of the group members as well as focus on each individual to achieve his/her potential (Yukl, 2007). It is a common perception that leaders have to build and maintain strong relationships with followers, co-workers and subordinates. In other words, relationship leadership inspires leaders to inculcate in themselves these leadership qualities (Northouse, 2009). Leaders with this style of leadership have high moral and ethical standards which build trust and authenticity amongst his/her group members (Northouse, 2009). Without the bond of trust and standards, the leaders might be disliked by his/her followers making their leadership role short-lived. A successful relation is one that can create and maintain trust. According to Northouse (2009) relationship between leaders and followers must be found on trust or else a leader will be unsuccessful. To build trust, it is important to start with authenticity. Being authentic with followers allo ws them to look upon their leader with inspiration. Fake personas can be adopted quickly but will also be easily picked up by others and fail to create authenticity and build trust (Yukl, 2007).

Work based practice in childhood studies Essay Example | Topics and Well Written Essays - 1000 words

Work based practice in childhood studies - Essay Example Therefore, the social integration tool curbs the theoretical stereotypes surrounding the needy children in a given society. The inclusive play environment should be more engaging to all the children. The placement makes children feel comfortable and the transition of different schedules should incorporate joyous moods created by singing and dancing (Gibbs 1988, p.43). This paper is an account on how inclusive play promotes children’s development in a special setting of work placement. In addition, the benefits of the inclusive play will extensively be discussed as well as its theoretical aspects (Cochran, Cochran & Nordling 2013, p. 106). The inclusive play placement refers to the location of the inclusive play activity. The play environment provides a surface justice by its ability of being equitable and usable by all the children. It provides an atmosphere of mutual acceptance, fun and respect. Based on an account of an inclusive play placement, the practitioner allowed the children to decide on what they wanted to do by voting and they chose a role play (Martin 2010, p. 56). The practitioner therefore provided the children with role play costumes, even though, some were comfortable with face painting while others pretended to be actors, for instance, Spiderman. The scheme was made more joyous and favourable for the children through the provision of weekly theme songs, drawings and dancing (Moore 2004, p. 33). This specific inclusive play reflected a diverse society in terms of nationality and culture. The children celebrated diversity by displaying a big welcome note written in all languages at the entrance. The c hildren enjoyed the celebratory mood by listening and dancing to Chinese music as well as designing candles of their choice and further enjoyed inventions of the Diwali celebratory cards (Walters 2013, p. 78). The disability discrimination act affirms the provision of equal rights and fair treatments as well as equal access to play

The Central Dogma of Molecular Biology

The Central Dogma of Molecular Biology The molecule we know today as deoxyribonucleic acid was first observed in 1869 by Swiss biologist Friedrich Miescher, who stumbled upon a substance which was resistant to protein digestion. At the time he referred to the molecule as nuclein (Pray, 2008). Though Miescher remained in obscurity, Russian biochemist Phoebus Levene continued work with this substance and in 1919 discovered the three major components of a nucleotide: phosphate, sugar, and base. He noted that the sugar component was ribose for RNA and deoxyribose for DNA, and he proposed that nucleotides were made up of a chain of nucleic acids (Levene, 1919). He was largely correct, and in 1950 Erwin Chargaff, after reading a paper by Oswald Avery in which Avery identified the gene as the unit of hereditary material (Avery, 1944), set out to discover whether the deoxyribonucleic acid molecule differed among species. He found that although, in contrast to Levenes proposal that nucleotides are always repeated in the same order , nucleotides appear in different orders in different organisms, these molecules maintained certain characteristics. This led him to develop a set of rules (known as Chargaffs Rules) in which he states that the total number of purines (Adenine and Guanine) and the total number of pyrimidines (Cytosine and Thymine) are almost always equal in an organisms genetic material. In 1952 Rosalind Franklin and Maurice Wilkins used X-ray crystallography to capture the first image of the molecules shape, and in 1953 James Watson and Francis Crick finally proposed the three dimensional model for DNA (Watson, 1953). The four main tenants of their discovery still hold true today: 1) DNA is a double-stranded helix, 2) the majority of these helices are right-handed, 3) the helices are anti-parallel, and 4) the DNA base pairs within the helix are joined by hydrogen bonding, and the bases can hydrogen bond with other molecules such as proteins. The Central Dogma of Molecular Biology, first proposed by Francis Crick (Crick, 1958), describes the directional processes of conversion from DNA to RNA and from RNA to protein. This gene expression process starts with DNA, a double-stranded molecule consisting of base-paired nucleic acids adenine (A), cytosine (C), guanine (G), and thymine (T) on a sugar-phosphate backbone. This genetic material serves as the information storage  for life, a dictionary of sorts that provides all of the necessary tools for an organism to create the components of itself. During the process of transcription, the DNA molecule is used to make messenger RNA (mRNA), which carries a specific instance  of the DNA instructions to the machinery that will make protein. Proteins are synthesized during translation  using the mRNA molecule as a guide. Gene expression is a deterministic process during which each molecule is manufactured using the product of the previous step. The end result is a conversion fr om the genetic code into a functional unit which can be used to perform the work of the cell. As you can imagine, this process must be controlled by an organism in order to make efficient use of resources, respond to environmental changes, and differentiate cells within the body. Gene regulation, as it is sometimes called, occurs at all stages along the way from DNA to protein. Regulation falls into four categories: 1) epigenetic (methylation of DNA or protein, acetylation), 2) transcriptional (involves proteins called transcription factors), 3) post-transcriptional (sequestration of RNA, alternative splicing of mRNA, microRNA (miRNA) and small interfering RNA (siRNA)), and 4) post-translational modification (phosphorylation, acetylation, methylation, ubiquitination, etc. of protein products). Epigenetic regulation of DNA involves a reversible, heritable change that does not alter the sequence itself. DNA methylation occurs on the nucleic acid cytosine. Arginine and lysine are the most commonly methylated amino acids. When proteins called histones) contain certain methylated residues, these proteins can repress or activate gene expression. Often this occurs on the transcriptional level, and thus prevents the cell from manufacturing messenger RNA (mRNA), the precursor to proteins. Proteins are often referred to as the workhorse of the cell and are responsibl e for everything from catalyzing chemical reactions to providing the building blocks for skeletal muscles. Some proteins, called transcription factors), help to up- or down-regulate gene expression levels. These proteins can act alone or in conjunction with other transcription factors and bind to DNA bases near gene coding regions. This is a general schema for gene expression. DNA is a double-stranded molecule consisting of base-paired nucleic acids A, C, G, and T on a sugar-phosphate backbone and is used as information storage. mRNA is made during transcription and carries a specific instance of the DNA instructions to the machinery that will make the protein. Proteins are synthesized during translation using the information in mRNA as a template. This is a deterministic process during which each molecule is manufactured using the product of the previous step. mRNA requires a 5 cap and a 3 poly(A) tail in order to be exported out of the nucleus. The cap is critical for recognition by the ribosome and protection from enzymes called RNases that will break down the molecule. The poly(A) tail and the protein bound to it aid in protecting mRNA from degradation by other enzymes called exonucleases. What can be gained by studying gene regulation? In general, it allows us to understand how an organism evolves and develops, both on a local scale (Choe, 2006,Wilson, 2008), and on a more global network level. There are, however, more specific reasons to investigate this process more closely. Failure in gene regulation has been shown to be a key factor in disease (Stranger, 2007). Additionally, learning how to interrupt gene regulation may lead to the development of drugs to fight bacteria and viruses (McCauley, 2008). A clearer understanding of this process in microorganisms may lead to possible solutions to the problem of antimicrobial resistance (Courvalin, 2005). There are two major factors that motivate the studies herein. Firstly, the size and quality of biological data sets has increased dramatically in the last several years. This is due to high-throughput experimental techniques and technology, both of which have provided large amounts of interaction data, along with X-ray crystallography and nuclear magnetic resonance (NMR) experiments which have given us the solved three-dimensional structure of proteins. Secondly, machine learning has become an increasingly popular tool in bioinformatics research because it allows for more sound gene and protein annotation without relying solely on sequence similarity. If a collection of attributes which distinguish between two classes of proteins can be assembled, function can be predicted. In this work we focus mainly on regulation at the transcriptional level and the components which play a commanding role in this operation. So-called nucleic acid-binding (NA-binding) proteins, which includes transcription factors, are involved in this and many other cellular processes. Disruption or malfunction of transcriptional regulation may result in disease. We identify these proteins from representative data sets which include many categories of proteins. Additionally, in order to understand the underlying mechanisms, we predict the specific residues involved in nucleic acid binding using machine learning algorithms. Identification of these residues can provide practical assistance in the functional annotation of NA-binding proteins. These predictions can also be used to expedite mutagenesis experiments, guiding researchers to the correct binding residues in these proteins. Toward the ultimate goal of attaining a deeper understanding of how nucleic acid-binding proteins facilitate the regulation of gene expression within the cell, the research described here focuses on three particular aspects of this problem. We begin by examining the nucleic acid-binding proteins themselves, both on the protein and residue levels. Next, we turn our attention toward protein binding sites on DNA molecules and a particular type of modification of DNA that can affect protein binding. We then take a global perspective and study human molecular networks in the context of disease, focusing on regulatory and protein-protein interaction networks. We examine the number of partnership interactions between transcription factors and how it scales with the number of target genes regulated. In several model organisms, we find that the distribution of the number of partners vs. the number of target genes appears to follow an exponential saturation curve. We also find that our generat ive transcriptional network model follows a similar distribution in this comparison. We show that cancer- and other disease-related genes preferentially occupy particular positions in conserved motifs and find that more ubiquitously expressed disease genes have more disease associations. We also predict disease genes in the protein-protein interaction network with 79% area under the ROC curve (AUC) using ADTree, which identifies important attributes for prediction such as degree and disease neighbor ratio. Finally, we create a co-occurrence matrix for 1854 diseases based on shared gene uniqueness and find both previously known and potentially undiscovered disease relationships. The goal for this project is to predict nucleic acid-binding on both the protein and residue levels using machine learning. Both sequence- and structure-based features are used to distinguish nucleic acid-binding proteins from non-binding proteins, and nucleic acid-binding residues from non-binding residues. A novel application of a costing algorithm is used for residue-level binding prediction in order to achieve high, balanced accuracy when working with imbalanced data sets. During the past few decades, the amount of biological data available for analysis has grown exponentially. Along with this vast amount of information comes the challenge to make sense of it all. One subject of immediate concern to us as humans is health and disease. Why do we get sick, and how? Where do our bodies fail on a molecular level in order for this to happen? How are diseases related to each other, and do they have similar modes of action? These questions will require many researchers from multiple disciplines to answer, but where do we start? We take a bioinformatics approach and examine disease genes in a network context. In this chapter we analyze human disease and its relationship to two molecular networks. First, we find conserved motifs in the human transcription factor network and identify the location of disease- and cancer-related genes within these structures. We find that both cancer and disease genes occupy certain positions more frequently. Next, we examine the human protein-protein interaction (PPI) network as it relates to disease. We find that we are able to predict disease genes with 79% AUC using ADTree with 10 topological features. Additionally, we find that a combination of several network characteristics including degree centrality and disease neighbor ratio help distinguish between these two classes. Furthermore, an alternating decision tree (ADTree) classifier allows us to see which combinations of strongly predictive attributes contribute most to protein-disease classification. Finally, we build a matrix of diseases based on shared genes. Instead of using the raw count of genes, we use a uniqueness) score for each disease gene that relates to the number of diseases with which a gene is involved. We show several interesting examples of disease relationships for which there is some clinical evidence and some for which the information is lacking. We believe this matrix will be useful in finding relationships between diseases with v ery different phenotypes, or for those disease connections which may not be obvious. It could also be helpful in identifying new potential drug targets through drug repositioning.

Advocacy Plan for Social Change Essay

Protected class group are individuals protected from harassment and discrimination. Discrimination in occupation and employment takes different forms. Under state and federal legislation, unlawful discrimination may take place when an individual or group of people is ‘treated’ in a different way due to particular attributes such as sex, color and race, which leads to impairment of equality of treatment and opportunity. Discrimination in the place of work may occur when selecting and recruiting staff and considering dismissal, retrenchment, promotion, or transfer. The reason to advocate for this group is that human dignity and human development hinge on ‘freedom’ from discrimination at the place of work. Eliminating discrimination is important as society, individuals, and enterprises stand to gain. It is invaluable if a person is able to choose his/her professional paths, be rewarded based on his/her merit as well as develop his/her skills and talent. Discrimination leads to disadvantages and imbalances in the labor market. Justice and fairness at the place of work boosts motivation, self-esteem, and morale of employees. A more loyal and productive labor force combined with practical human resources management leads to more competitive and productive enterprises. Promoting equality and enacting laws outlawing discrimination is crucial for social change (Kundu, 2001). However, laws are not the only solution to eliminate discrimination. The first step to advocate for the protected class group is to encourage organizations to develop workplace programs that reduce discrimination and racism. In some cases, discrimination and racism result from lack of knowledge in different population groups. Creating a recruitment strategy that supports diversity in the place of work is an effective approach to improve attitudes about workers who have different cultures. In addition, diversity awareness training can reduce discrimination and racism. Diversity awareness training is different from training about laws of employment. Diversity awareness programs educate people about factors that lead to improved relationships in the workplace such as appreciation and mutual respect for similarities and differences  (Kundu, 2001). Diversity awareness boosts learning and contribution of the employees irrespective of their cultural or physical attributes and creates diverse workplaces. The stakeholders to take part in this campaign against workplace discrimination are employees and community groups. Employees represent different communities which have different backgrounds. There are a number of groups that are against discrimination and racism such as American Institute for Managing Diversity (AIMD), Center for Equal Opportunity (CEO), and CoAction. Community groups can help to promote community dialogues on discrimination and racism. People will learn to respect the dissimilarities in all populations leading to social change. While a person needs to be proud of his/her affiliation in a certain culture, this does not imply that he/she can feel superior or disrespect another group. When employees join groups that are working against racism, they will be able to maintain open dialogue regarding their race and others. When people learn about cultures, this will reduce discrimination since they will have to adapt to each other. Due to few stereotypes, individuals will respect each other. As time goes by, people will be able to tolerate each other and eventually accept one another. To create communities that are influential to accomplish significant change, there is need for different people to work together. When various communities join forces, it will be possible to reach common goals. Each community has unique perspectives and strengths that will benefit the larger society. Reference Kundu, S. (2001). Managing Cross-Cultural Diversity: A Challenge for Present and Future Organizations. Retrieved 11November, 2012, From http://www.delphibusinessreview.org/v_2n2/dbrv2n2e.pdf

Being Young in Hackney

The best thing about being young in Hackney is that there are so many different places to go to and explore in the borough, such as libraries, parks, museums, cinemas, farms and more. These places give people somewhere to go during their free time or on the weekends when they're not busy, that are close to their homes. The Hackney Library, located in the heart of Hackney, provides a place for young people to have access to computers and internet, read quietly or just to hang out with their friends. There is a large selection of books to read, from children's colourful picture books to adult drama novels. The library is divided into a children's section and an adult section. The adult section is much quieter than the children's section, everyone concentrates on their own book. There's a news stand with all the current stories to keep us up to date with what's been going on around the world. There is also an entertainment section where you can rent films and CDs. The children's section is much louder. There are several computers so children can play games, finish homework or just to instant message their friends online. Quite a lot of people go to the library after school. Hackney is one of the greenest boroughs in London. There are many parks in the borough including London Fields, Springfield Park and Victoria Park. People go to parks for jogs, walking their dogs, picnics or just to get some fresh air. Parks are places where young people go to hang out with their friends and play on the swings and slides. Parks are also a great places to meet new people and socialize with them. Sometimes there may be events at the parks. There are many organisms inhabiting the green areas, for example birds, squirrels, and insects. The trees in the parks give out oxygen. There is also Hackney Empire, located in Mare street. People go to the theatre for entertainment, they enjoy watching all the performances. Hackney City Farm is a local farm in Shoreditch. The farm brings the countryside to the inner-city community. Entry to the farm is free. There is a whole range of farm animals pigs, cattle, sheep, chickens, ducks, geese, turkeys, rabbits, guinea pigs and other animals. Animal produce is sold including milk, eggs and yarn. The farm brings country life to urban people. There is also a large garden where you can help plant and grow things.The farm is a good place for families and schools to visit. The cinema is a place for watching films on a big scrren. Young people and families enjoy going to the cinema. During the weekends young people go with their friends to watch a film, it is a place for them to go when they have free time. People want loud music and laughter for entertainment. Some people prefer to stay at home and watch television instead. There is only one cinema in Hackney, Rio in Dalston. Markets in Hackney are usually crowded and exciting. Popular markets in the borough include Broadway Market and Dalston Market. Markets sell almost everything, from cheese to clothes!

Cyanide Mining essays

Cyanide Mining essays On January 30, 2000, Aural Gold Plant, in Romania, spilled an estimated 3.5 million cubic feet of cyanide-contaminated waste into the Tisza River, eventually poisoning the Danube and infecting over 250 miles of rivers in Romania, Hungary, and Yugoslavia. The spill was described by Hungarian officials as Europes worst environmental disaster since the 1986 nuclear accident at Chernobyl. The Washington Post reported on Tuesday, February 15, 2000, that The cyanide spilled when heavy snow and winter rain caused holding basin[s] to overflow at the mine in northwestern Romania on the border with Hungary. A representative from Esmeralda Exploration Ltd., the Australian co-owner of the Aural Gold Plant, claimed that estimates of the damage were grossly exaggerated while the Serbian minister of forestry and water resources warned riverside residents east of Belgrade to not use the water for anything. It is unknown exactly how much damage the Aural Gold spill caused to the Tisza river syst em, though Branislav Blazic, environment minister of Serbia, commented that the Tisza is dead. This example so thoroughly denounces the safety of cyanide mining that it seems absurd that Montanans would even consider reversing the decision of I-137 and allow more cyanide to be carelessly dumped into Montanas waterways. It is not a far-fetched idea that allowing cyanide mining back into Montana will result in spills of contaminated waste given the cyanide mining industrys track record. At the Zortman-Landusky Mine 52,000 gallons of cyanide solution spilled over the course of the mines operation, poisoning the freshwater supply of Zortman, Montana. A truck carrying 2 tons of sodium cyanide crashed into the Barskoon River in Kyrgystan at the Kumtor Gold Mine causing 2600 reported poisonings and four deaths. The Cyanide Leach Mining Packet, published by D.C. based Mineral...

Prejudice & Discrimination essays

Prejudice & Discrimination essays On February 11, there were two reports regarding the proposed ban on gay marriages in Massachusetts. The first is an interview with CNN's legal analyst, Kendall Coffey (interviewed by Carol Costello, while the second was reported by Wolf Blitzer. Both reports were conducted in a way that did not suggest any prejudice on the parts of the speakers themselves. However, there are obviously many different viewpoints regarding this Two groups can be distinguished in this debate: fundamental Christians, and gay people, along with those who advocate gay rights. Two distinct viewpoints are also highlighted during reporting. One viewpoint concerns equal rights, while the opposite focuses on the right of people to vote for or against gay marriage. If a court were to decide which law to pass, the latter group claims that democracy and the right to vote hold no Another interview by Daryn Kagan with Sandra Scham from "Archaeology" magazine on the same day is also close to the heart of the Christian community. This interview concerns the historical accuracy of the film "Passion", starring Mel Gibson in the role of Christ. The interview focuses mainly on the ability of archaeologists to determine the exact environment of Christ's world, and therefore prejudice is not truly the However, the beginning of the article does suggest that the film, being centered around a Christian issue, tends to be discriminatory against other religious groups, including Jews. Furthermore the film suggests that Christianity is a great spiritual movement above all others, as well as being the only laudable spiritual "truth". The interview does center around the issue of truth to some degree, as its purpose is to determine the historical accuracy of the world created for the film. According to Scham, very little evidence is available to archaeologists to determine the ...

Turner Syndrome Research Paper Example | Topics and Well Written Essays - 1000 words

Turner Syndrome - Research Paper Example The condition has various symptoms, some of which are physical while the rest are biological (American Psychiatric Association, 2004). Physical symptoms include swollen broad necks, webbed necks, and reduced hair line, hanging ears and swollen eyes among others. Biological symptoms are irregular or no menstrual cycle. The condition could further to certain complications like heart diseases, impaired vision and hearing, diabetes and thyroid complications among others. This discourse is about turner syndrome, explaining its causes, symptoms and diagnosis among other relevant subjects. Causes Turner syndrome arises from absence or abnormalities of the x chromosomes in part or whole of the cells. A normal girl should have two x chromosomes inherited from both the male and female parents (Bondy, 2009). However, one of the x chromosomes may be affected or missing in the sex cells rising to turner syndrome. Abnormalities of the x chromosomes could rise from mosaicism, a condition resulting from inappropriate cell division in the early days or stages of fetal developments (Bondy, 2009). This may cause variations in the cells composition, with some having two x chromosomes while others having only one X chromosome (Bondy, 2009). Furthermore, a cell may have both complete and faulty X chromosome. Monosomy is another factor causing the condition and here the victim lacks one of the X chromosomes, due to complications in the father’s sperms or mother’s eggs (Bondy, 2009). Turner syndrome could also result from Y chromosome material, a condition where a female have cells with one complete X chromosome while other cells have X chromosome and Y chromosome material (Morgan, 2007). Apart from turner chromosome, chromosomal errors could lead to ovarian complications, short body structures and gonadoblastoma among others (Bondy, 2009). Signs and syndrome Turner syndrome has various signs and symptoms and this include swollen limps (hands and feet), low or reduced ha ir line, broad chest, obesity, lack of menstrual period, smaller finger nails, webbed or broadened neck, visual and hearing impairments, smaller hips when compared with the waist, low memory and concentrations, majorly in children and adolescents, difficulties in learning developments, drooping eyelids , smaller or receding lower jaw, upward turned fingernails, delayed growth, sensitivity to noise, broader chest with wide spaced nipples, and social withdrawal among others (Fink & Taylor, 2008). However, it is important to note that different patients or victims exhibit different symptoms depending on their body systems (Fink & Taylor, 2008). The signs and symptoms may change as the patient develops, for instance, older girls and young women may experience poor sexual developments or even inability to conceive, lack of menstrual cycles, even in the absence of pregnancy, difficulty to get along with peers, difficulty in learning spatial and math concepts and abnormal height of even 20 centimeters (Fink & Taylor, 2008). Parents are greatly advised tom take keen monitor of their daughters at early development stages and should any of the signs be noted, prompt diagnosis and care should be initiated (Morgan, T. (2007). Exams and Tests Turner syndrome could be diagnosed through testing the patients’ amniotic fluid (amniocentesis) as a prenatal procedure. The procedure helps deal with the chromosomal abnormalities and the fetal infections

Heavy Metal and Society Essay Example | Topics and Well Written Essays - 1750 words

Heavy Metal and Society - Essay Example However, to "metalheads" themselves this perception seems absolutely inadequate, because heavy metal is both a message to society and a suggestion of a different type of order. If we try to look at heavy metal as an artistic movement we will see that it is communicating something with its loud, socially-unacceptable, hedonistic and barbarian sound. It does not aim for consonance, it has always had the most distorted and aggressive vocalists and its instrumentation has always been basic. Heavy metal has embraced everything that we normally don't think about socially: death, ugliness, terror, disease, warfare, sodomy. The type of heavy music, which is generalized as "heavy metal", is much larger than this only genre - it has a long history of four decades of progress and contains many different genres (Walser 15). Heavy Metal. Progressive rock from the late 1960s started the genre of heavy metal. It emerged from the proto-metal of bands like "King Crimson", "Black Sabbath", "Led Zeppelin", "Deep Purple" (often called hard rock bands). The musicians of "Black Sabbath' used power chord riffing and dark modalities to express the paranoid nihilism. The band became a proto-metal band with morbid, yet, as fans say, poetic songs. Soon this kind of music solidified into a 1970s style of heavy metal most notably represented by "Iron Maiden", 'Judas Priest" and "Motorhead". Unlike the harmony-based, short-cycle riffs of rock, metal almost exclusively used moveable power chords, which can be played in any position along the neck of the guitar in quick sequence. So, riffs are written as phrases (like classical, or jazz) more than rhythmic variations built around open chords. This both simplified the music to the point where it was highly accessible, and gave it a dark sound which lent itself, as in class ical composition, toward a narrative song structure in which riffs form motifs that resolve themselves over the course of a song. It had a gnarled, feral sound against a background of then everyday music. Speed Metal. In the early days of the cold war, speed metal arose to reflect the apocalyptic consciousness gripping heavy metal after fusion with antisocial and anarchistic hardcore punk. Bands influenced by the progressive styles of the 1970s and the abrupt, droning, explosive style of hardcore began making a fast type of metal which used palm muting as a strumming technique to produce bursts of alternating rhythmic emphasis. Classic speed metal bands are "Metallica", "Megadeth", "Slayer", "Anthrax" (these four are also sometimes called "Big Four of Thrash"), "Testament", and "Prong". Topics like war, pollution, nuclear weapons and corporate domination were sung of in either a male bass vocal or shouted in a riot style chorusing. While this music was highly complex and often inventive in structure, it remained roughly under the influence of rock-based mainstream music and passed its technique on to the underground death metal, thrash and grindcore to follow. Thrash. When hardcore and metal collided thrash emerged as a fusion of punk song stylings with metal riff styles and topics. These were one- and two-riff creations on the subject of apocalyptic and political nature. Vocals were shouted in a high-speed manner, the speed and abrupt percussive guitar techniques of the genre laid the foundation of death metal playing. Thrash remained

Transfer of HRM practices by MNCs Essay Example | Topics and Well Written Essays - 3000 words

Transfer of HRM practices by MNCs - Essay Example As Multi National Companies (MNCs) come into the picture, the scenario gets a little different. MNCs typically misjudge the effect that disparities in Industrial relations methods, workplace settings, and defiance from local people to several HRM practices can all have on their workings and operations. In addition, Unions also time and again, weaken to establish effectual transnational strategies to provide their memberships and associations in other countries in an improved manner. A question therefore arises that whether the MNCs can effectively transfer their HRM practices abroad, particularly when the notions that lie beneath these practices do not coincide with the norms, values, and cultures of the host-countries. The U.S. MNCs into the Chinese market have been taken into account in this paper Under the HRM practices, it is also important that one administers their approach toward the assistance and recompense for the employees, employee accounts and programs. However it is also critical that they make sure that their staff has, and is informed about, the personnel policies that coincide with the existing code of practice. Drivers of Change The world is moving on the path of change, with two significant drivers, i.e. globalization and technological revolution. The two influences actually pose as the foundation for a new way of sharing out the workforce concerning countries and organizations that has come to light throughout the preceding few decades. Different attitudes and opinions about globalization, divide countries and corporations, and also their volume and capability to transform or update themselves with new technologies. Basically the search for new markets and the means for resources has been the driving force toward globalization. As competition gets highly international, and in fact in some businesses, completely global, new production processes and organizational practices are seen to have emerged. (Competitiveness in Developing Asia, pp.58, 2003) The method, by which production at a transnational level is embarked on at current time, varies a lot from the way it was done some years ago. The argument remains in the intricacy of the production procedure, accompanied by the pace and extent of the transnational movements of goods and information. A large variety of highly innovative products, these days, are manufactured by Multi National Corporations (MNCs) in significantly competitive markets. Although MNCs have been there for quite a while now, their existence is very much sensed at current time. The uniqueness of MNCs nowadays is that they have production plants positioned worldwide, with the concern that production consists of planning, management, and coordination of innumerable operations. This lets MNCs to cut up the sequence of their

Everyday Learning vs. Scientific Learning Essay Example for Free

Everyday Learning vs. Scientific Learning Essay There are many tasks that a child learns in their early life. Some of which include learning how to crawl, then walk and learning how to talk. I think a child learning how to talk and communicate is very important. That alone will shape them and how well they will communicate later in their life. Our system of language and the process of communication are closely linked. Communication can be described as any act by which one person gives to or receives from another person information about that persons needs, desires, perceptions, knowledge or affective states. Communication may be intentional or unintentional, may involve conventional or unconventional signals, may take linguistic or non-linguistic forms and may occur through spoken or other modes. Children learn communication from their parents. Communication is not something that can be studied; it is something that people have to learn by doing. As a parent, good communication needs to be emphasized as they are talking and listening to the child. A child can tell when a parent is not really listening to them, and this can create a big problem in the relationship. Children who feel misunderstood or feel like they arent being listened to will start to hold their feelings inside. This is the exact opposite of what good communication should be. Communication is necessary for everything we do in life and we learn it while we are children. The communication skills learned by children from their families will stick with them throughout their lives. In order to have a society of good communicators, it needs to start in the home. Parents need to start communicating with their children and need to show them how to communicate with others. This is a skill that will be valued all throughout life and is something that shouldnt be ignored. The skill of communication will be valued in every relationship throughout life. It is a necessity.

Emotional Intelligence in Leadership Essay -- Leadership

The premise of emotional intelligence in leadership is that emotional intelligence should be the premise of leadership. Before tasks, followers, goals and styles can be defined or critiqued, the leader’s emotional intelligence must first be assessed (Goleman, Boyatzis & McKee, 2002, pg 5). Emotional intelligence then becomes the predictor of how effectively the leader will be able to lead in any given situation, set of tasks or followers. In this paper, the author will compare this premise of emotional intelligence with the Leader-member exchange (LMX) theory and the situational approach to leadership (Northouse, 2010). Also, the author will evaluate, in terms of resonance and dissonance, how appropriately an emotional intelligence model would function in a higher education environment. Emotional intelligence operates under four theoretical domains and their respective competencies that are essentially classified under two divisions: personal competence and social competence (Goleman, et al, 2002, pg. 39). These broader competencies do not describe leadership talents, but learned abilities that describe how effectively the leader manages intrapersonal and interpersonal relationships (Goleman, et al, 2002). The assumption is that if the leader is thoroughly competent in an intrapersonal sense---meaning, among other factors, he or she is appropriately self-aware, transparent and adaptable---the leader will have better interpersonal insight into his or her subordinates (Goleman, et al, 2002). This social competence delineates more specific qualities including a strong sense of empathy, service, influence, and collaboration (Goleman, et al, 2002). In terms of leadership effectiveness, these competencies are not only ideal,... ...the author believes that the comparison of the Leader-member exchange, the situational approach to leadership, and the premise of emotional intelligence has uncovered important leadership truths that may not be mutually exclusive. Surely the enigma of leadership is that it contains many truths, with the only universal truth being that none are universal, but empirically sound to aid the leader in guiding followers and the institutions they comprise. References Bolman, L. G. & Deal, T. E. (2008). Reframing organizations: Artistry, choice, and leadership, 4th Ed. San Francisco: Jossey-Bass Goleman, D., Boyatzis, R., McKee, A. (2002). Primal leadership: Realizing the power of emotional intelligence. Boston: Harvard Business School Publishing. Northouse, P.G. (2010). Leadership theory and practice. 5th Ed. Thousand Oaks: Sage Publications.

Discuss the role of Marketing and the Marketing Department using an organization of your choice to illustrate the points you make

Marketing plays diverse roles in most organizations of the world. These roles have not been static but have changed with the changing times. Marketing helps in growing revenue for organizations. Every other activity of the organization contributes to the cost factor. It is only through the sale of goods, services and ideas that revenue is generated. Marketing plays a yeoman’s role in this regard. For example, organization XYZ recorded a revenue of 350 million dollars last year (2006). This was a twenty percent increment over that of the previous year (2005). The various marketing activities undertaken such as advertising, sales promotion, customer relation building and management, etc contributed in achieving this feat for organization XYZ. Marketing helps in positioning and branding the organization at the marketplace (Webster, Jr, 1992). There are several vendors and customers in the value chain and the ability of an organization to properly set itself apart from the competitive landscape to a large extent depends on how it is marketed. How an organization is perceived at the marketplace determines the extent to which it prospers. If an organization is poorly perceived, it is unlikely that it can garner the needed customers to patronize its goods and services. On the other hand, if it is well perceived and received by the consuming public, doing business becomes easier. It is the duty of marketing to make the right promises, to come up with an appropriate name and logo for the organization and in projecting a good corporate image for the organization at the marketplace. The marketing function plays a key role in managing several important connections between the customer and critical elements of the organization such as connecting the customer to the product and service delivery (Moorman and Rust, 1999). Special efforts are therefore made not only to woo new customers but also to hold unto the existing ones. Customer relationships building and management are important undertakings by the marketing function. Customer relationship management optimizes demand for the products and services of the organization. It involves in identifying and responding to needs of the customer (SAP and Peppers and Rodgers Group, 2005). Any organization that seeks to prosper at the marketplace cannot afford not to treat its customers well and meet their needs. Marketing plays a vital role in the implementation of supply chain management (Soonhong and Mentzer, 2000). Supply chain management refers to all of the strategies, processes and technologies that together form the basis for working with internal or external sources of supply (SAP and Peppers and Rodgers Group, 2005). Optimizing one’s supply chain does not only lead to drastic cost-savings but also ensures the goods are supplied when they are needed. Integrating an organization’s supply chain management and customer relationship management has been found to lead to even further greater efficiency and effectiveness (SAP and Peppers and Rodgers Group, 2005). Marketing also play an important role in new product development and product launch. The importance of new products to organization cannot be over-emphasized. Treacy and Wiersema (1995) have singled out product development or innovation with other two disciplines as the surest routes to competitive success. New products help in boosting growth and profit margins of the organization. . Some organizations even allot certain proportions of their profit margins that must be contributed by new products. In some cases the very survival of the organization hinges on the new products that it develops for the marketplace. Marketing actively encourages the active participation of customers in new product development. This is a trend gaining increased acceptance in recent years. Many business undertakings are founded on relationships such as strategic partnerships, alliances and networks (Gronroos, 1997). Marketing plays a vital role in fostering these relationships. This viewpoint has grown in recent times with the concept of relationship marketing. According to Gummesson (1996) the primary role of marketing is to connect suppliers and customers, which also include other stakeholders, both inside and outside of the organization. Marketing also actively promotes the organization at the marketplace or society. Through advertising, sales and trade promotion, sponsorships, contests, etc, the organization sells itself and the goods and services it has on offer. It can therefore be said that without the role of marketing it may be difficult for the organization to be known and its products and services patronized by the general public. The social responsibility of the marketing function cannot go unmentioned. According to Handelman and Arnold (1999) marketers are becoming increasingly aware of the positive impact that marketing actions with a social dimension can have for their organizations. This dimension of marketing has been tied to organizational effectiveness in actively reaching and meeting the needs of target customers or market. Marketing also plays a vital role in corporate planning and decision-making. The research component of marketing provides managers with data on the effectiveness of current marketing mix and provides insights for necessary changes (McDaniel and Gates, 1999) as well as other information for managerial decision-making. Marketing research also offers an avenue for exploring new opportunities in the marketplace. According to Hogarth-Scott and Parkinson (1993) there are two parallel strands in the development of marketing within organizations. One is the growth of a corporate marketing department with responsibility for advertising, the conduct and or purchase of market research and corporate image building in the marketplace. Presently, a great deal of these functions are outsourced to advertising, research, media and brand development agencies. The marketing department plays a coordinating role between the outsourcee agencies and the organization. Apart from liaising with agencies, marketing departments are also responsible for developing marketing strategies and plans for the organizations. The other element, according to Hogarth-Scott and Parkinson (1993), is the role of the buyer and the trading departments. The trading department has influential clout in the organization. They are responsible for product selection, pricing, merchandising and promotion in the organization. To a large extent, effective marketing depends on an integrated organizational effort. There is no doubt that marketing function and the marketing departments have grown in influence in recent decades. According to Moorman and Rust (1999) there has been a movement towards thinking of marketing less as a function and more as a set of values and processes that all functions of the organization participate in implementing. In this view, marketing becomes everybody’s job, which potentially diffuses the marketing function’s role but increases marketing’s influence.

An Analysis for the Play Fences Essay

The story line seemed melodramatic throughout the play. The author (August Wilson) has laid the ground work of many themes throughout the play. The play deals with Race, Men and their masculinity, Morality, Dreams and hopes of everyone involved, Family, Duty, Betrayal and Dissatisfaction. The play begins with Troy and his best friend Bono entering the yard chatting as they usually do coming home from work as garage collectors for their company. Every Friday is payday for Troy and Bono and one can usually find these two enjoy drinking down at Taylors (the local watering hole). Troy seems to be upset due to the fact that he tries to rise above â€Å"just being a garbage man† and seeks to become a driver of the garbage truck. Troy has made a formal complaint to his boss (Mr. Rand) and asks â€Å"Why you got the white mens driving and the colored lifting? † Troy recognized that he has just as much of a right and ability as the â€Å"white men† he is working with, and can drive the garbage truck just as well as any of them. Although, Troy didn’t realize it, he was actually leading the way (in his own right) for black men and woman everywhere. But this wasn’t the only issue that Troy is dealing with. Troy has been cheating on his wife Rose with his mistress Alberta and decides to discuss this with his friend Jim Bono (often mostly referred to by his last name Bono in the book). But Rose appears to always be on Troy about building the â€Å"Fence† around the yard. This later on in the play seems to have a profound underlying tone to more than just the literal meaning of the word. Troy, although a good man at heart, he seems to be struggling with an issue of facing death.. Troy seems to have his hands full within the play. With every situation, Troy seems to describe them in the terms of baseball. Since Troy was robbed of a potential a professional baseball career because of his race and has become bitter because of it. It seems that Troy has a lot of â€Å"Fences† to mend, not only the physical kind, but the relationships he has with his wife, his sons Lyons and Cory (mostly). Troy also deals (and is responsible for) with his brother Gabriel, who received a serious head injury during the war and hasn’t been the same since. Troy’s son Cory tells his father that he has a chance to be scouted for a recruiter from the University of North Carolina for its football team. But since Troy feels that Cory should be concentrating on working at the local A&P supermarket and his studies and leave football alone. One can understand as to maybe why Troy feels that his son should work and focus on school instead of football. Since Troy was disappointed because of his lack of a professional baseball career (because of his color), he did not want to see his son receive the same kind of heartbreak he had suffered. Troy, by doing this, he is holding his son back (whether he realizes it or not) from possibly having a better life than what he had or currently has. Troy seems somewhat jealous of his son Cory and really bitter when it comes to sports. One of the main themes of the play seems to come when Troy has to tell his wife Rose (coming clean) that he is going to be a father again. Rose becomes upset and wants to know why Troy couldn’t â€Å"stay in her bed† instead of going elsewhere. Troy attempt to rationalize what he has done, says that he is only trying to feel good about himself and that he hasn’t done so in a long time. When Rose has to explain to Troy that she received a call from the hospital informing her that, Alberta died giving birth to his daughter, Raynell. Rose, being the good woman that she is, accepts Raynell in to her family and agrees to raise her. Troy then comes to battle with Cory, when he attempts to step over his father and enter the house. Cory is then told that he no longer lives there, and was being kicked out of the house forever. Cory states to Troy that he doesn’t need anything from him and can take of himself. Since Troy had to deal with being on his own since he was fourteen years old, his son can do the same thing (Cory is a little older, 17 yrs. old). Troy, throughout the play is always speaking about, how he will be ready for â€Å"Grim Reaper and his sickle† and will not go down without a fight (which he often brags about beating death when he was younger). Troy just prior to his death (and finding out about the death of his mistress) Troy: â€Å"All right†¦ Mr. Death†¦. I’m gonna take and build me a fence around this yard. See? I’m gonna build me a fence around what belongs to me. And then I want you to stay on the other side. See? You stay over there until you’re ready for me. † So, this could be another underlying theme that Troy is always wrestling with a force much larger than he is and is always taunting death by saying â€Å"Then you [Death] come on. Bring your army. Bring your sickle. Bring your wrestling clothes†. The last time we actually see or hear from Troy is in Act II scene 4 when he says â€Å"I can’t taste nothing. Helluljah! (Probably misspelled on purpose) I can’t taste nothing no more. (Troy assumes a batting posture and begins to taunt Death, the fastball on the outside corner. ) Come on! It’s between you and me now! Come on! Anytime you want! Come on! I be ready for you†¦.. but I ain’t gonna be easy. At this point, Troy realizes that he is dying (heart attack). At the beginning of the following scene, the reader learns that Troy has died and everyone (except Cory) is preparing to attend Troy’s funeral. But as the story starts to end, both of Troy’s sons, Lyons and Cory are talking with each other and tells one another how each one is doing. Lyons is finishing up his prison sentence and Cory is a Corporal in the Marine Corps. The two of then begin to sing the song that their dad used to sing about a dog name Blue. The story can take the reader through a rollercoaster ride of emotions. Great story about the trials and tribulations of a man and the world around him. According to Wade Bradford from About. com, he states: Arguably August Wilson’s most renowned work, Fences explores the life and relationships of the Maxson family. This moving drama was written in 1983 and earned Wilson his first Pulitzer Prize. The protagonist, Troy Maxon is a restless trash-collector and former baseball athlete. Though deeply flawed, he represents the struggle for justice and fair treatment during the 1950s. Troy also represents human nature’s reluctance to recognize and accept social change. In the playwright’s setting description, symbols connected to his character can be found: the house, the incomplete fence, the porch, and the makeshift baseball tied to a tree branch (Bradford, Wade 2011). Reference Wilson, August (1987) Fences, In Drama: A Pocket Anthology (2nd Ed. ) P. 451 Longman, Penguin Academics, New York Retrieved November 5, 2011. Bradford, Wade (2011) August Wilson’s â€Å"Fences† Character and setting analysis, About. com, Retrieved November 06, 2011 www. about. com.

Evaluative Essay on With Honors essays

Evaluative Essay on With Honors essays In the movie With Honors there are many similarities, as well as differences between the characters on screen and students that I know personally. Especially, when it comes to their values. For example, when the one roommate was complaining about the homeless man being in the apartment too much. I believe that, if put into the same situation, most students that I know would have a problem with him being able to roam freely in and out of the house. I had a friend who was in a similar situation; his older brother brought a strange man to the apartment to stay for a few days. It wasnt the fact that he didnt like the man, it was that he didnt know him or what he was capable of. Now there are a few out there who wouldnt mind but it basically comes down to familiarity. People have a tendency to be untrusting, basically because of the times that we live in. Another situation, in the movie, that is similar to the reality that I line in is when the one female who lived in the apartment walked around half dressed and only one of the guys seemed to mind. We live in a time where a woman walking around half dressed is accepted as the norm. So naturally if a few men and women lived together they would get comfortable enough with each other that they wouldnt mind if one or the other walked around in their unmentionables. I stayed in an apartment with another guy and four women and it wasnt uncommon for one or more of the individuals under this roof to be walking around half dressed or in some extreme cases completely nude. The students in the movie also dealt with relationship and school problems. Such as the young woman having casual relationships and calling one of them sex. Also, the one guy being teased constantly about his love life. These are all problems that student face in real life today. So the movie really came close to being as realistic as possible. On the other side of this equation I dont b...

Inferring Freedom And Equality Essays - Libertarian Theory

Inferring Freedom And Equality Essays - Libertarian Theory Inferring Freedom and Equality Many of Earth?s organisms and processes depend on each other to survive the natural world. First of all, freedom, or "forced to be free," and equality presuppose each other in some instances, but sometimes they are interdependent. For example, if you look into the lower class, people within that class are equal among others in that class. Also, they have freedom inside the boundaries of their status quo. As the view broadens to the whole society, that certain class loses some of its freedom and equality to the aristocracy. In this example, the amount of freedom and equality you receive all depends on money and power. Wealth corrupts the balance of freedom and equality between the social classes in the nation. In all, everyone in a legitimate society has some equality and freedom, however, the how much you get relies on where you stand in the social triangle. In every valid government, every citizen has freedom of their basic rights, but the sense of equality will never be distributed equally between them. This problem is constantly going to true because of the definition of general will: an individual has to alienate some of his natural rights to join the body politic. Therefore, power is distributed to the government, and the people of the nation are not equal. One person will always have power over another. If everyone was equal, chaos would break out into the world, because when nobody governs or rules the citizens, they can do whatever they please. Freedom is preferred in the society rather than equality. A person with freedom would have most rights in the Constitution, but a person with equality would live in a chaotic society, because there is no governing house. Altogether, the presence of freedom and equality together differs with the scope of the condition. America?s concepts of freedom and equality have varied over the course of its history. When the American government was new, only white male property owners had total use of the Constitution?s given rights. Early America also exercised the idea of slavery, where the master and slave relationship exist. But as an intolerance against slavery grew, the masters were forced by the Union to change their illegitimate system to a more legitimate system. This newly built system resulted in all males, property owner or not, having privileges to all rights in the Bill of Rights and the American Constitution. But this method still leaves out a single group of people, women, from the concept of freedom. Also in America, the "separate but equal" issue rose to the surface of controversy over the topic of freedom. All these examples demonstrate where freedom is non-existent to all people in the nation. They also display the same idea of freedom within the private will, but that freedo! m is surrendered to the general will to support a legitimate government. In some cases in the American history, some citizens abandon more rights than others. But as the view travels closer to the present, the difference of the people?s rights between each other gradually diminishes to a negligible amount. This perception of America?s freedom shows an increase of knowledge towards a near-perfect republic. Today, government partially employs the use of total equality. But again, a legitimate government cannot have total equality because of the alienation of certain rights to join the body politic. American government follows the outline of a legitimate government. The checks and balances system balances the amount of power among the three governing houses. Also, the government does not employ a parallel existence of freedom and equality. But that existence is impossible in any legitimate society, according to the description of the body politic and the general will. The individual mind has matured a long way toward this form of structured government, but the basic concept of the government is the natural laws of a human being. Although, man has evolved into a being of great reason, distant from the state of nature, he must look into nature to find a correct and sanctioned regulations and theories.

The Proofreading Zone A Haunted Comma Splice

The Proofreading Zone A Haunted Comma Splice The Proofreading Zone: A Haunted Comma Splice Here at Proofed, we work hard to ensure your writing is error free. And since we’re experienced professionals, most of the time we feel like we’ve seen it all. But now and then we come across something truly mysterious. Something that can’t be explained using the standard rules of punctuation. And since it’s Halloween today, we thought we’d invite you to hear a tale of terror and typos in†¦ The Proofreading Zone! The Client We met Mr. Robins on Thursday February 15th, 2018. It was a cloudy morning at Proofreading Towers. It promised to be like any other day. But the drizzle had turned to rain by lunchtime, with darker clouds on the horizon. It was appropriate, perhaps, that Mr. Robins appeared, silhouetted in our door, the moment the first clap of thunder rang out. The panic in his voice was clear. It was hard to even understand what he was saying. All we could make out were the words â€Å"The sentences! They run on and on and on!!!† He looked troubled. His hair was a mess. And he was clutching a memory stick in one hand, muttering to himself. After a few minutes, he collapsed. The Problem Arises†¦ We tried to make Mr. Robins comfortable when he woke up, and after a strong coffee he was able to explain his situation. It all began while putting the finishing touches on a business report. He noticed a comma splice on page one and corrected it. But when he went back to check the document before printing, it was back. â€Å"Odd,† thought Mr. Robins, â€Å"I’d swear I corrected that already.† But it only took a moment to replace the comma with a full stop again. And so he hit print, saved the file, and closed Microsoft Word. But when the printer had churned out the report and Mr. Robins checked that all the pages were there, the first thing he saw was the comma splice. It was back. The same comma. Mr. Robins was confused. Had he hit print before correcting it? He wasn’t sure anymore. He opened the document on his computer again and there it was: a comma splice on page one. â€Å"I must be going mad,† he told himself, before deleting the comma splice again, carefully saving the document, and hitting print. We’re sure we don’t have to tell you what happened next. You Can’t Escape Your Errors†¦ Mr. Robins stayed late at work that evening. His boss asked him if he was okay, as he had spent the entire afternoon marching back and forth between his computer and the office printer, looking more and more exasperated. Not wanting to admit he was at war with a comma, though, he forced a smile and said that everything was fine. Just some computer issues. But everything wasn’t fine. No matter what he did, the comma splice always returned. He tried copying the text to a new document. But it would just appear there, too. He tried working on different computers. But none of them were immune to this mysterious, impossible comma. He even tried printing the document and using corrector fluid to white out the comma splice. But when he tried to add a period on top of the correction, the ink ran and formed a perfect comma. This is when Mr. Robins broke. He screamed so loudly that he felt ashamed, even though everyone in the office had gone home hours ago. After he had calmed down, he decided to save the document to a memory stick and do the same. He could work on it more before bed. But even at home, the problem persisted. No matter what he did, he could not get rid of that comma splice. It was as if it were taunting him. He tried looking online to no avail. Everyone treated him like he was making some kind of weird joke. Eventually, at 2am, he decided to go to bed. That night, Mr. Robins dreamed of commas†¦ The Next Morning After getting out of bed, Mr. Robins tried not to think about punctuation. Instead, he made breakfast and settled down to read the New York Times. But right there, in the first article, he spotted a comma splice half way down the page. â€Å"Oh great,† he thought. â€Å"Another one.† He decided to move on to the next article and turned the page. But right there at the top of the first column, he saw a comma splice in a headline. And another in some ad copy. And two more on the next page. This was getting silly. But Mr. Robins didn’t have time to think about it. He was going to be late for work, so he put the paper down and left the house. He saw four more comma splices on the way to the office: two on billboards and one on a sign held up by a homeless man at the side of the road. And things didn’t improve after he got to work. There was a memo there on his desk, waiting for him. It said: You left a lot of paper on your desk yesterday, can you make sure to tidy up next time? Who had left it there? Did they know about the comma splice? Had they done it deliberately? He looked around to see if anyone was laughing, for any sign it might be a prank. But nobody was looking. Instead, he booted up his computer and checked his emails. The first header he saw said: Big project coming up, clear your schedule Another comma splice. When he opened the email, it was one long sentence, strung together with dozens of commas. And so was the next email. And the next one. What was happening? Mr. Robins stood up and stepped back from his desk. Someone asked him if he was all right, but he didn’t reply. He just stared at his computer, and then picked up his memory stick and left without a word. He needed to find someone who would understand. Someone who could fix this comma splice for good. And so he ran from his office, passing signs in shop windows, trying not to look but deeply aware of the comma splices all around him. He needed help. He needed the professionals. The Solution While our proofreaders are all trained to handle regular punctuation errors, this was something different. We had to call in Lady Grammaticus. Nobody knows where Lady Grammaticus came from. Or even her real name. But when punctuation gets spooky, you want her in your corner. Spelling errors and sentence fragments everywhere fear her for good reason. She even defeated the Cursed Colon of Connecticut. Thankfully, Lady Grammaticus had heard of something like this before. She told us the story of Aldus Manutius, the Venetian scholar who invented the modern comma. She claimed that Manutius achieved this innovation in punctuation after making a deal with an unknown power from beyond this world. And the Eternal Comma Splice was the price he paid. This terrible typo followed Manutius around for the rest of his life. You can even see it on his tombstone. But it didn’t end there. The comma splice spread, moving from mind to mind, from document to document, driving all who tried to correct it insane. But the comma splice had not met Proofed’s team of professional editors before. Armed with knowledge of what we were up against, we loaded up Mr. Robins’ document, printed it out, and carefully added a dot above the comma to turn it into a semicolon while Lady Grammaticus chanted in Latin. As the ceremony reached its climax, the semicolon began to glow. Epilogue It’s hard to say whether it was proofreading or, technically, an exorcism. But the semicolon was still there after the glow had faded, connecting two independent clauses just like a good semicolon should. And when we looked at the computer screen again, the comma splice was gone, replaced by a semicolon. It took a while to convince Mr. Robins that everything was all right, but he seemed reassured after we bought a copy of the New York Times to show him that it was splice free. Thus the tale of the haunted comma splice comes to its end. But who knows when evil punctuation will strike next? The world is full of demonic dashes and abhorrent apostrophes, just waiting for a chance to foul your writing by appearing in the wrong place. So, wherever you are and whatever you’re writing, make sure to proofread carefully! Happy Halloween!

Business Plan Coursework Example | Topics and Well Written Essays - 2000 words

Business Plan - Coursework Example Startup capital shall be from two sources – personal investments from each partner, and a short-term bank loan, which the company sees to close by the end of its 3rd year of operations. Since the business is really more of an independent label, very little capital expenditures shall be made. The bulk of its budget will be focused on marketing and operations. The business will initially be located in one of the partner’s homes, for cost efficiency. This is where the management will meet with clients and vendors, and hold office in the meantime. It will operate on no revenue and implement a low overhead for the first year. The owners will focus on relationship marketing in order to get media partners and good costs for equipment rental during recordings. It will do tie ups with event organizers and media bodies to achieve the desired media mileage for the brand as a whole, and for all its talents. Diva Records desires to achieve equity through below the line efforts with these potential partners. II. BUSINESS DESCRIPTION AND VISION Diva Record’s vision is to promote local music groups while increasing live appearances and sales. This two-fold objective is really focused on giving back to the community by honing local talents and at the same time gaining revenues for the company to be able to sustain and expand the services. Its keys to success are as follows: 1. Careful selection of talents to sign up. There will be very rigid screening to get only the finest local talents per category. 2. Limit the number of talents to sign up to be able to stay focused on the marketing efforts. 3. Have a mix of work and fun. The music business is a fun business, and the owners, being passionate about their work, looks forward to creative improvements as time goes by. Instead of competing with the larger record labels, Diva records will apply a more focused regional approach to concentrate on local and homegrown talents. These artists’ goal is to be v isibly known in the local market, and eventually penetrate the mainstream. This group in interested in gaining exposure and be known by the local market, since as more people know them, they are most likely to get projects and gigs, and possibly produce a CD, consequently earning more revenues. Diva Records wishes to be known as a hard-working and promoting record label, with the reputation of having support for local talents. Such brand equity will bring the record label to its own place in the market. III. MARKET ANALYSIS Diva Records targets two primary market segments – record stores and consumers at live shows. The management’s focus is to develop visibility within the community, enough to be able to sign up artists which is they to gaining mileage and revenues. The two target markets that have been identified are as follows: 1. Record retailers – this segment distributes the product to end-users. This is the retail channel that ultimately moves the greates t quantity of CDs. It takes time for record stores to be able to sell these CDs as some artists need to gain following before their songs are patronized. However, Diva Records will endeavor to get the partnerships of these record stores, even going as far as sponsoring their activities to be able to have a good position in their display areas. A long-term relationship is foreseen with these establishments. 2. Patrons at live gigs and concerts –